PURPOSE
'Creating meaningful, measurable change where it's needed most'
Our two main goals
The Impact Lab Amsterdam at the University of Amsterdam, led by Prof. dr. Paul Smeets, conducts research on extraordinary charitable impact through two complementary approaches:
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Evaluating charitable interventions with the potential for 100x greater effectiveness than average charities in the cause area.
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Studying what motivates donors to give more and give more effectively, seeking to understand the psychological and economic drivers behind impactful philanthropy.

Focus on making transformative impact
This dual focus creates a multiplier effect by identifying exceptional initiatives while motivating donors to support them. The lab primarily concentrates on addressing critical issues in global health, extreme poverty, and gender equality in low-income countries, where evidence suggests the potential for transformative impact is large.

Do You want to create change where it is needed most?
Donations can be made through the Amsterdam University Fund with tax benefits (ANBI status).
Get more information on the 'Donate' page, by clicking the button below.
